Winter Spectacular

The St. Augustine Winter Spectacular captures the flavor of the iconic Radio City Rockettes mixed with familiar holiday music and characters amidst a stage artistry of ballet, tap, acrobatics, musical theater, kicklines, and more. We have seen audience members revel in laughter, tears, wonder, and awe as they come back year after year to soak in the best of the winter season during the St. Augustine Winter Spectacular.

Project & Company Details

ASK:

We are seeking a creative and visually captivating t-shirt design for our dance company’s upcoming performance, titled “Winter Spectacular.” The design should reflect the theme of the show, which combines the elegance and grace of dance with the enchanting ambiance of winter. The t-shirt will be worn by our dancers, staff, and sold as merchandise to our audience members.

Design Specifications:

1. Colors: The design should incorporate winter-themed colors such as cool blues, icy

whites, and reds. However, feel free to experiment with additional colors that complement

the winter theme.

2. Imagery: Consider incorporating elements such as snowflakes, winter landscapes, or

silhouettes of dancers in elegant poses. These elements should be integrated harmoniously

to create a visually appealing composition.

3. Typography: Use clear and legible fonts for any text included in the design, ensuring it

is easily readable from a distance.

4. Placement: The design should be suitable for placement on the front or back of

the t-shirt. Consider the size and positioning of the design to ensure it is visible and

aesthetically pleasing when worn.

5. Trendy: very fashionable or up to date

Additional Notes:

Feel free to draw inspiration from our dance company’s previous performances, winter-

themed artwork, or any other relevant sources. We encourage creativity and originality in

the design process.

Creative Brief

To ensure the design is trendy, I chose a bold yet minimalist approach, using a monochromatic or two-tone color scheme to keep the design fresh and easy to wear. The simplicity of the design allows it to be fashionable both on stage and as a casual piece of merchandise. The t-shirt needed to be stylish for both performers and audience members. By focusing on clean lines and a modern aesthetic, I ensured that the design would work well for various sizes and body types, while still being wearable outside of the performance as a trendy, everyday item

Through this project, I’ve learned the importance of creating a design that is not only visually appealing but also functional and versatile. Focusing on clean lines and a minimalist approach taught me how to convey a theme effectively without overwhelming the design. I also gained a deeper understanding of how to balance aesthetic appeal with practicality, ensuring the design works for both the performers and as a stylish piece of merchandise for the audience. Most importantly, this project allowed me to experience a real-world scenario of designing for a company, which taught me how to meet client expectations, work within brand guidelines, and create designs that are both creative and commercially viable.

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Samantha Ostrander

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